JLO Furniture: 150% Revenue Growth From Meta Ads

The Challenge

Before partnering with Dot Riser, JLO Furniture faced stagnant growth and high acquisition costs. Their primary struggle was balancing the long sales cycle of hospitality contracts with the immediate demand of retail shoppers. Their Meta Ads account suffered from poor tracking, lack of audience segmentation, and creative fatigue. This led to a low Return on Ad Spend (ROAS) and a failure to drive meaningful foot traffic to their offline location.

My Role & Strategy

Improving ROAS Our priority was to optimise budget allocation to ensure every dollar spent generated higher revenue across retail and commercial lines. Lowering Cost Per Purchase We aimed to reduce the customer acquisition cost by refining targeting and improving ad relevance scores. Stabilizing Sales We sought to eliminate the "feast or famine" cycle by creating a consistent pipeline of digital and in-store enquiries. Scalability The goal was to develop a framework that allowed for budget increases without a breakdown in performance efficiency.

What I Did

1. 1Audience Research
2. 2Creative and Copyright
3. 3Campaign Setup
4. 4CAPI Tracking

Results

• The transformation of JLO Furniture LLC highlights the power of a data-driven, omnichannel Meta Ads strategy. By aligning creative assets with specific audience needs and integrating offline goals with digital tactics, we turned a struggling ad account into a primary revenue driver. The brand now enjoys a dominant presence in both the retail and hospitality furniture markets.